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Marketers are spending billions on data. How do they use it?
Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers.
Host: Mike Pastore, Editorial Director, MarTech
Guest: Tzvi Kopetz,VP of Marketing at Lusha
This podcast is produced by MarTech, a Third Door Media property.
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By MarTech.orgJoin Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers.
Host: Mike Pastore, Editorial Director, MarTech
Guest: Tzvi Kopetz,VP of Marketing at Lusha
This podcast is produced by MarTech, a Third Door Media property.