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Marketers Managing Ep. 1: Anh Nguyen on Collaboration, Community & Referrals at Content Marketing World 2026

At Content Marketing World 2026 in Denver, host Rachel Moore launches the first interview of the Marketers Managing miniseries (from the Marketers Barely Managing podcast) with longtime friend Anh Nguyen, Chief Brand Amplifier at Amplified Marketing. 

Anh, a 25+ year marketing veteran and 11+ year business owner, discusses why she views other marketers as collaborators rather than competitors and how community and referrals have driven her business. 

She shares a negative experience with the Good Neighbor podcast in the Dallas area, where she was turned away for being in marketing after the host failed to review her information, calling the approach unprofessional and shortsighted. 

The conversation highlights networking, specialization in marketing, and the value of mentorship and community at Content Marketing World, plus Anh’s plans to explore data insights and AI sessions and where to connect with her on LinkedIn.

00:00 Collaboration Always Wins
00:34 Meet Anh Nguyen
01:26 Marketing Journey Origins
02:14 CMW Mentorship Perks
03:33 Pivot To Collaboration
04:46 Podcast Snub Story
08:35 Why Referrals Matter
11:07 Conference Plans Wrap
11:42 Where To Connect
12:07 Final Goodbye

Follow Anh Nguyen online: https://www.linkedin.com/in/anhtnguyen170/

Find Amplified Marketing online: https://www.amplifiedmkg.com/
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For podcasting, emcee, and media services, visit But Wait, There's Moore online at https://bit.ly/bwtmyoutube.

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Rachel opens this special Monday with a song for event pros, because she's recording from the trade show floor at Content Marketing World in Denver, running her own booth with a mobile podcast studio and a stack of executive interviews. Running a booth herself has given her a whole new level of awe for event marketers and planners, the people juggling contracts, vendors, lead gen apps, shipping, electricity, branding, and messaging, often on their feet for 14-hour days. She shouts out two event pros who helped her pull it all together, Rachel Ring and Jessica Connolly, and invites any event marketer at the show to stop by the booth for their 15 minutes of fame. It's also the start of her "odes to different types of marketers," plus a tease for a mini-series of interviews recorded live from Content Marketing World this week.

Join the WhatsApp community, and give a big hug to the event marketer in your life.

WhatsApp: https://chat.whatsapp.com/FQzDURLFyyCCvH5vKSoZ40?mode=gi_t

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

Rachel said she'd include LinkedIn links for Rachel Ring and Jessica Connolly in the show notes. Send me the URLs and I'll add them in.

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Rachel poses a bit of a hot take this week: should social media people know graphic design? 

She traces her own path from FreeHand tutorials at a church job (yes, that's aging her, her words) through clip art manipulation in Microsoft Office, all the way to getting "set loose" on Adobe Photoshop, InDesign, and Illustrator, and how that design eye ended up being the edge that got her into marketing in the first place. Her answer is yes, at least a little, but she makes the case for social folks and design teams working together instead of in silos, with designers building on-brand templates that social can customize without starting from scratch every time. She fully expects some pushback on this one and wants to hear from social media pros who don't know a lick of design and are doing just fine.

Join the WhatsApp community, and tell Rachel if she's wrong about this one.

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.

Source: Incompetechincompetech Music

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00:00 Monday Kickoff

00:21 Old School Social Media

01:09 Learning Design Basics

02:20 Early Video Editing Detour

02:52 Design Skills In Marketing

03:16 Should Social Know Design

03:27 From Clip Art To Adobe

04:14 Working With Design Teams

05:39 Canva Templates Done Right

06:06 Wrap Up And Callbacks

06:25 Weekly Encouragement

06:45 Final Goodbye

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Rachel goes deep on brand style guides this week, the "bible" every marketer needs and so few actually build. She talks through why you should know your brand's hex codes by heart (sticky note method fully endorsed), plus a shoutout to ColorZilla for eyedropper-grabbing colors and Adobe Libraries for teams who insist on working in silos when they don't have to. 

She also makes the case for documenting your brand style, logo usage, tone, the works, so your team (or your assistant) isn't guessing, and admits that marketing herself is the one place she still struggles to take her own advice. 

Bonus: an Oxford comma hot take, and a heads-up that she'll be recording a special series live from Content Marketing World, October 5-7.

Join the WhatsApp community, and tell her whether you know your brand's hex codes by heart.

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

Chapters:
00:00 Welcome Back Monday
00:12 Brand Guide Basics
00:21 Memorize Brand Colors
01:11 ColorZilla Eyedropper Tip
01:41 Adobe Libraries Collaboration
02:38 Sticky Note Workflow
02:55 Canva Brand Kit Setup
03:36 Documenting For Your Team
04:34 Why Self-Marketing Is Hard
05:21 Oxford Comma Debate
05:57 Content Marketing World Series
06:43 Join The Community
07:04 Wrap Up And Goodbye

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Rachel takes on the classic "you're in marketing, do something" ask this week, the one where a loved one keeps her in their back pocket as a threat to whip out on customer service reps. Cue her husband, who goes in hot on every call and, when all else fails, drops the "my wife works in social media" card (spoiler: it doesn't work, and it never has). Rachel breaks down why the tag-a-brand-and-watch-them-scramble era is basically over now that social is fragmented across a dozen platforms, and makes the case for remembering the human on the other end of that handle, a marketing person with zero power over billing, refunds, or policy. 

Plus: a toast to every marketer who's been used as a leverage tactic by someone who still can't explain what you actually do for a living.

Join the WhatsApp community and share your own back-pocket-threat story — you know you have one.

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.

Source: Incompetechincompetech Music
Artist: Incompetechincompetech by Kevin MacLeod

00:00 Marketing Threat Intro
00:36 Husband Goes Full Karen
01:28 Social Media Leverage Myth
02:14 Why Brands Ignore Tags
03:43 Remember the Human
04:53 They Don't Get Marketing
05:48 Cheers to Back Pocket Marketers
06:19 Weekly Sendoff

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Rachel takes on email marketing this week — and she's not shy about it: she's not a fan of receiving it, even though she knows exactly how to run a campaign. She draws a hard line between scraping or buying email lists (don't) and the real, opted-in exchange that makes email marketing worth doing in the first place. From there, she makes her case for SMS and WhatsApp messaging as the channels marketers are sleeping on — pointing to open rates north of 90% and the discipline that comes from having to write short and sharp. Plus: a listener poll heading to the WhatsApp community, and why you should really just text her instead of leaving a voicemail.

Join the WhatsApp community and weigh in on this week's poll: are you actually a fan of receiving email marketing?

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
 Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

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Rachel Moore discusses the paradox of AI in the workplace, highlighting how AI mistakes are often overvalued compared to human expertise, and emphasizing the importance of valuing human employees in the age of AI.

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And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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Rachel Moore reacts to a viral video by GenSpark AI showcasing AI's attempt to run a lemonade stand, highlighting the limitations and humorous failures of AI in real-world scenarios.

This episode explores the implications for marketers and the importance of human oversight in AI applications.

"Making a hundred dollars is the goal"

"Scaling AI is more complex than it seems"

"Humans are still needed in the AI era"

Chapters

00:00 Introduction to the video and its relevance to marketing

02:18 Setup of the lemonade stand challenge with AI

03:42 The goal of making a hundred dollars and its significance

05:22 AI companies' promotion and the reality of AI limitations

07:32 The manual effort involved in AI-driven projects

09:54 The misconception that reading a book or transcript equals expertise

12:05 Scaling challenges of AI in practical scenarios

15:07 The human experience and frustration with AI failures

20:02 The cost and resource implications of AI projects

22:50 AI's decision-making and reasoning capabilities

29:42 The perception of AI versus human oversight

39:25 Lessons learned and future implications for marketers

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And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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Rachel Moore discusses the importance of scheduling and content calendars in marketing, emphasizing how strategic planning enhances effectiveness and coordination in marketing efforts.

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And... hang in there.

Chapters

00:00 Introduction to the importance of scheduling in marketing

01:56 Why timing matters in content publishing

03:45 Content calendars as a tool for coordination

07:06 Misconceptions about spontaneity in marketing

07:36 The purpose and intent behind scheduling

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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In this episode of Marketers Barely Managing, Rachel Moore explores the challenges and opportunities of managing marketing tools and the importance of curiosity and adaptability in the marketing profession.

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And... hang in there.

Chapters

00:00 Introduction: Managing Marketing Tools and Mindset

02:15 Variety of Marketing Tools and Preferences

04:14 The Role of AI and Curiosity in Marketing

05:15 Curiosity as a Vital Trait for Marketers

06:14 Adapting to Rapid Technological Changes

07:12 Encouragement and Final Thoughts

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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