Marketer's Best Friend

On this episode we talk about how to effectively navigate marketing technology and operations with Marketing Ops and MarTech leader Darrell Alfonso (Director of Marketing Strategy & Operations @ Indeed and Author of 'The Martech Handbook')

In this interview we cover:

- How to put a strategic lens on Marketing Operations & Technology.

- Prioritizing communication and teamwork in Marketing Ops.

- The biggest trends in Marketing Tech and how to get ready for them. 

- So much more....

Follow Darrell Alfonso on Linkedin.

To see clips and additional insight from this episode, follow Datajoin on Linkedin or go to our website https://datajoin.com/podcast

It's been a little while - but we're back! On this episode we talk about all things Digital Analytics with long time Digital Analytics Expert, Caroline Accumanno. 

In this interview we cover:

- Why we're still in the "data wrangling" phase of Digital Analytics.

- What stakeholders and business leaders want from Digital Analytics data and how to deliver it. 

- Why it's so hard to work with click stream data, and what your options are.

Follow Caroline Accumanno on Linkedin.

Watch the video version of this episode on YouTube.

To see clips and additional insight from this episode, follow Datajoin on Linkedin or go to our website https://datajoin.com/podcast

On this episode, we interview Garrett Erny, Founder of Marketing Technology Consultancy, Poppy's Tech Aid.

In this interview we cover:

- The marketing operations talent gap.

- Aligning marketing strategy to your technology strategy.

- Tactical examples for data activation.

- How to build effective nurture tracks.

Follow Garrett Erny on Linkedin.

Watch the video version of this episode on YouTube.

To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.

On this episode, we interview Jeff Cullimore, Director of Marketing Operations @ Coalition.

In this interview we cover:

- The challenges of data integration and how to handle them.

- Why integrating your marketing applications matters.

- Making data activation work for your team.

- 3 priorities when starting a new marketing ops role.

- How to maximize your marketing data.

Follow Jeff Cullimore on Linkedin.

Watch the video version of this episode on YouTube.

To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.

On this episode, we interview Colby Hooley, Sr. Manager, Marketing Operations @ Lively. 

In this interview we cover:

- What you can accomplish with a 'non-stop barrier smasher.'

- The four pillars of prioritization in marketing ops.

- Tying marketing to what matters to the board. 

- Sharing what went wrong with the C-level.

- Dealing with hard conversations when results are bad.

- The value of integrated marketing systems. 

Follow Colby Hooley on Linkedin.

Watch the video version of this episode on YouTube.

To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.

On this episode, we interview Jason Wilson, SVP, Strategy & Operations @ Strategy Labs.

In this interview we cover:

- What a high maturity analytical marketing environment looks like. 

- How attribution is one signal among many, not a silver bullet. 

- The pitfalls of marketing technology and what to look out for. 

- 'Reverse' Attribution

- The Four I's of Personalization

Follow Jason Wilson on Linkedin.

Watch the video version of this episode on YouTube.

To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.

On this episode, we interview Chad Warren, Vice President, Marketing Orchestration and Analytics @ MRM-McCann.

In this interview we cover:

- How the biggest challenges in marketing teams revolve around organization and process, not technology.

- How a culture of experimentation can make marketing teams more data driven while giving creative teams more room to explore.

- Why the 'single source of truth' database is essential to your marketing team, and how to implement one. 

- How to improve marketing maturity at your organization. 

Follow Chad Warren on Linkedin.

Watch the video version of this episode on YouTube.

To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.

On this episode, we interview Clay Warren, Marketing Technology and Strategy Expert from Adobe.

In this interview we cover:

- How marketing technology has evolved over the past 20 years and where it is today.

- How lack of marketing maturity and lack of technology integration has led to unfulfilled promises.

- How marketers are tackling the marTech integration problem.

- The 3 biggest challenges in marketing technology.

- 3 recommendations/priorities for your first 6 months in a marketing leadership role.

Follow Clay Warren on Linkedin.

Watch the video version of this episode on YouTube.

To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.

In our kickoff episode, we interview Jon Westover, Email and Marketing Operations Expert and Co-Founder @ Voltage Marketing. 

In this interview we cover:

- How Marketing Operations has changed dramatically over the last 4 years. 

- The pitfalls of the never-ending pursuit of a perfect attribution model.

- How to define Marketing Operations and the intrinsic value it provides to your organization.

- How to align your communication with how your leadership defines value.

- The 'ideal state' of personalization and automation and how far it actually is from reality. 

Follow Jon Westover on Linkedin or see what he's working on at https://www.voltagemarketinggroup.com/

Watch the video version of this episode on YouTube.

To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.