High on Stories

Marketers, Clove Oil, and Pain Points


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Marketers must look for the clove oil for customer pain points. Wondering what marketing has got to do with clove oil?


Most Indian homes will have a clove oil bottle at hand for the sudden toothaches. But, what happens when you launch a toothpaste with clove oil?

Listen to Vinitha Ramani, Director Marketing, Ramco Systems talk about why she likes the 'clove oil' phrase so much, her highs and lows as a marketer, and lots more.

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High on StoriesBy Karthik Subramanian and Kaushik Kannan