Anya Ciecierski, marketing director of CAL Business Solutions and the creator of several group blogs for the Microsoft channel, joins MSDW's Marilou Barsam for part two of a conversation on the challenges of developing and realizing value from marketing content. Here, she explains how some simple techniques can yield big results when it comes to re-purposing content for different online properties, as well as reviving great older content.

Show Notes:

• 0:45 - Managing for the unending demand for new content and the risks of duplicating content.
• 5:00 - Rewriting or repurposing blog posts - when and how
• 8:30 - Tips for increasing traffic on an existing blog post.

More about Anya:

• ERP Software Blog
• CRM Software Blog
• CAL Business Solutions
• Anya's marketing blog
• LinkedIn
• Twitter