The MSDW Podcast

Marketer's Corner Podcast, Episode 10: Making the most of your existing online marketing content


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Anya Ciecierski, marketing director of CAL Business Solutions and the creator of several group blogs for the Microsoft channel, joins MSDW's Marilou Barsam for part two of a conversation on the challenges of developing and realizing value from marketing content. Here, she explains how some simple techniques can yield big results when it comes to re-purposing content for different online properties, as well as reviving great older content.

Show Notes:

  • 0:45 - Managing for the unending demand for new content and the risks of duplicating content.
  • 5:00 - Rewriting or repurposing blog posts - when and how
  • 8:30 - Tips for increasing traffic on an existing blog post.

More about Anya:

  • ERP Software Blog
  • CRM Software Blog
  • CAL Business Solutions
  • Anya's marketing blog
  • LinkedIn
  • Twitter
...more
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