Anya Ciecierski, marketing director of CAL Business Solutions and the creator of several group blogs for the Microsoft channel, joins MSDW's Marilou Barsam for part one of a conversation on the challenges of developing and realizing value from marketing content. The source of the most insightful content at an ERP services firm is the firm's subject matter experts, a group that is notoriously challenging to encourage to write. Anya offers her tips for  getting the most out of her team, as well as some of the options for making the most of the content she develops, whether it is blog posts, white papers, or other items.

Show Notes:

• 0:30 - Anya's background as a marketer in the ERP channel
• 2:30 - A 3-step process for marketers who need to develop new content with the help of subject matter experts
• 9:00 - How to calculate the ROI on content investments
• 11:30 - The debate on calls-to-action, gating content (or not), and engagement metrics
• 13:30 - The benefits of content generation with subject matter expertise