Google Analytics 4 is the new website analytics reporting platform offered through Google. Ben Yehle joins the show to talk about changes to GA4 and his experience exploring the new platform.

• Platform changes since GA4 rolled out in October, 2020
• Top reports to use for marketers
• Benefits of organizing reports in a library
• Why businesses who set up GA4 tracking have a leg up, and why you should get set up, too

Alaska Airlines case study example:

https://adswerve.com/blog/how-advanced-analytics-helped-alaska-airlines-achieve-a-30-increase-in-roas/