The world of social media and digital tools marches forward and with every new initiative marketers are challenged with the decision of what delicacy to taste and what should be discarded from their plate. Herein lies the challenge with marketing – we all have limitations on our budgets so when dollars are allocated for something, then something old needs to take a back seat.

Today’s Social Solutions Show is all about choices and latest introductions with a skeptical eye toward the future of marketing. Here are some common trends that are emerging to help you decide how and where to spend your money: