Marketers in Need of Therapy

Marketing isn’t just about reaching customers, it’s about the people behind your brand, too! 💙

In this episode of the MINT Podcast, we’re joined by Amelia Barron, Global Employee Communications Specialist at AVEVA, to chat about the often-overlooked world of employee communications and why it plays such an important role in business success.

We explore how keeping employees informed, engaged and appreciated can turn them into your biggest brand advocates, why internal communications is so much more than sending emails, and how marketing and HR can work together to create a stronger workplace culture.

Amelia also shares her career journey from marketing into employee communications, building a personal brand on LinkedIn, and the lessons she’s learned along the way, including knowing your worth, protecting your mental health and having the confidence to move on when a role isn’t right for you.

Whether you’re starting out in marketing, considering a different career path or looking for ways to make your organisation more people-focused, this episode is packed with honest insights and advice.

Because great marketing starts from the inside out! 🎙️💙

From horse lovers to nightclub goers to nursery chains, Alice Avery has done it all 😂

This week Emma sits down with Alice, Social Media Manager at Happy Days Nurseries and self-confessed Facebook superfan, for a brilliantly energetic conversation about social media, strategy, community building and why you should never just tick a box 💙

Alice has worked across some of the most wildly different industries you can imagine, and along the way she's developed a refreshingly honest and genuinely brilliant approach to social media marketing.

In this episode she makes the case for why Facebook is one of the most underrated platforms out there, why posting just to sell is never going to work, and why knowing your audience is the foundation of everything 👀

She also gets real about Meta Business Suite glitches, the 80 photo limit that has genuinely put her in therapy, and why consistency matters more than going viral 😂

Whether you're a Facebook sceptic or a social media lover looking for fresh inspiration, this one is going to get you thinking differently 🎙️

What happens when marketing is expected to deliver everything… while the marketer is expected to know everything? 😅

In this episode of the MINT Podcast, we’re joined by Nick Silverstone, Fractional MD, coach and mentor, for a very honest conversation about what it actually takes to lead marketing within a business.

We chat about getting marketing leaders to listen, building stronger relationships between marketing and sales, making a real business case for marketing, and why marketers need to stop feeling like they have to be experts in absolutely everything.

Nick also shares his experience of late-diagnosed ADHD and explores neurodiversity in the workplace, including perfectionism, task paralysis, prioritisation, communication and the importance of understanding how people work best.

A brilliant episode packed with practical advice, honest experiences and plenty for marketers, managers and business leaders to think about!

In this episode of the MINT Podcast, Emma is joined by Libby Robinson from Amber Mountain to talk all things graphic design, branding and the growing impact of AI on creative marketing 🎙️💙

From Canva templates and boring brand guidelines, to AI-generated images and the importance of authentic photography, Libby and Emma explore why your brand needs to feel like you, not everyone else.

If you're a marketer who has ever been told “can't AI just do it?” or been handed a Canva template and asked to “just make it look better”... this one's for you 🤣

Because AI can be a brilliant tool, but it shouldn't replace the personality, creativity and human side of your brand.

What if the most powerful marketing tool you have isn't your content calendar, your analytics dashboard, or your social media strategy?

What if it's just… you? 💙

This week Emma sits down with Lisa from Style With Wisdom: personal stylist and entrepreneur who has spent 13 years building a fashion and styling business.

Lisa built her business and her following by showing up as exactly who she is on social media. No filters, no performance, no trying to be what she thought people wanted. Just genuine, confident, unapologetic Lisa 🙌

In this episode, Emma and Lisa talk about everything from why the outfit you put on in the morning is actually a form of marketing yourself, to why vanity metrics are the biggest distraction in the game, and what it really means to build genuine trust with your audience in a world increasingly saturated with AI generated content.

In a world where everything is starting to look and sound the same, Lisa's message is simple: stop trying to be someone else. Stop trying to be AI. Just be you. Because that's the one thing nobody else can replicate 👀

Whether you're trying to build your personal brand, find your confidence, or just figure out how to show up more authentically online, this one is going to stay with you 💙

Is SEO dead? Short answer: absolutely not 😅

But has it changed? Oh yes. And if you're a lone marketer trying to keep up with algorithm updates, AI search and a manager who just wants quick wins, this episode is going to make your life a whole lot easier 💙

This week Emma sits down with Emily Walker, freelance SEO specialist and MINT expert, for a brilliantly entertaining episode 🎙️

Whether you've always found SEO a bit overwhelming or you just want to make sure you're keeping up, Emily makes it feel totally manageable 🤝

Are you marketing baked beans… but actually delivering mushy peas? 👀😂

It sounds like a strange question, but Laura Lewis, founder of Culture Chameleon, uses this analogy to perfectly sum up one of the biggest problems lone marketers face: being asked to sell a version of a company that doesn't actually exist on the inside.

In this episode, Emma sits down with Laura for one of the most thought-provoking conversations we've had on the podcast yet 🎙️

They cover everything from why one-word values are doing your business more harm than good, to how toxic culture shows up in your day-to-day, to what lone marketers can actually do when the organisation around them isn't quite there yet.

If you've ever felt like the marketing you're putting out doesn't quite match the reality of working there, this one is absolutely for you 🎙️

What does a former CMO actually think about MINT and lone marketers? 👀

Spoiler: he wishes MINT had existed 20 years ago 💙

This week Emma sits down with John, former Marketing Director at DPD and founder of Peer-to-Peer, for a conversation packed with the kind of straight talking, no nonsense marketing wisdom you don't often get to hear 🎙️

John's career has taken him from night school to the boardroom, from Manchester to Paris, from running marketing across an entire European operation to setting up his own business from an office at the bottom of his garden 😂

In this episode they talk about why everybody thinks they're a marketer (and why that makes your job so much harder), the power of a transparent marketing plan, why you should never try to be exceptional at 20 things, and the one piece of advice that every overwhelmed marketer needs to hear right now 💙

Whether you're a lone marketer juggling a hundred things or a marketing leader trying to figure out where to focus, this one is absolutely for you 🤝

Ever cried in the work toilets and thought… is it just me? 😅

Spoiler: it's not 💙

This week Emma sits down with Anna, MINT ambassador and lone marketer, for one of the most honest and relatable conversations we've had on the pod yet 🎙️

Anna has spent her entire career walking into businesses with no marketing function, no brand guidelines, and absolutely no support: and building something brilliant from scratch every single time. Sound familiar? 👀

They cover everything from ADHD as a marketing superpower, to why asking for help is actually a strength, to the marketing fails that still make her cringe 😂

Oh, and she finishes with quite possibly the best piece of advice we've ever heard on this podcast 🍷😂

If you've ever felt overwhelmed, undervalued, or just completely alone in your role, this one is for you 💙

Are you still putting off setting up a TikTok account for your company...? Still having stage fright about putting yourself on screen? In this episode, Jess talks about the 'dos and don'ts', and the best practices for being on TikTok! 🤳

And if you're sat thinking 'my industry shouldn't be on TikTok'...you're probably wrong! 😅 Give the full episode a listen to find out more!