Banking on Disruption

Marketers Lounge - From Customer Engagement to Data Strategies


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Join us for a deep-dive into the world of sales, marketing, and data in the latest episode of our podcast. We have the privilege of hosting Anna Papas, a dynamite sales & marketing executive with over 25 years of experience in the financial services & technology. 🚀 

Anna's journey is full of intriguing insights - from customer engagement to the power of data. We dissect strategies for personalization, customer demographics, & acquisition mechanics. Anna emphasizes the significance of asking the right questions and delivering value to gain customers' trust for banks and wealth firms to drive customer action. 🏦 

In our Quick Takes segment, we delve into recent news about Zoom's terms of service, its implications, the future of one-time coworking juggernaut WeWork, and the alarming trend of consumer credit card debt crossing the $1 trillion mark. 💳 

This episode is not just about theoretical knowledge, it's about practical takeaways from a veteran of the industry. Whether you're a professional in the banking sector or someone curious about the intricacies of sales, marketing, and data, this episode is a must-listen! 🎧

Complete show notes & transcript at bankingondisruption.com.

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Banking on DisruptionBy Fred E. Cadena

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