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Marketers may soon have a universal standard for measuring video ads across all platforms
Marketers may soon have a universal standard for measuring video ads across all platforms. The Media Rating Council (MRC), the de facto watchdog for media measurement, is inching closer towards implementing a single standard for measuring …
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By SMAdvancedForum-NewsMarketers may soon have a universal standard for measuring video ads across all platforms. The Media Rating Council (MRC), the de facto watchdog for media measurement, is inching closer towards implementing a single standard for measuring …