In the world of AI-powered marketing, experimentation is just the beginning.

But how do you scale it for real business growth? Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, joins us to share her journey of moving beyond AI experimentation to driving AI-powered growth within a marketing org. From creating AI-driven customer support solutions to scaling AI tools for sales teams, Mika talks about the trials, triumphs, and the critical role of experimentation in shaping Freshworks' AI strategy. In this episode, we talk about how to implement AI tools effectively, gain executive buy-in, and unlock true growth potential with AI.