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2024 marked a year of revival for the digital ecosystem with momentum continuing into the final quarter of the year. In this edition, Conor McKenna explores six reasons for optimism in 2025, AppLovin’s skyrocketing performance in 2024 after the launch of Axon 2.0., and dives into the discussion of the company transitioning from a platform to a key channel for marketers.
2024 marked a year of revival for the digital ecosystem with momentum continuing into the final quarter of the year. In this edition, Conor McKenna explores six reasons for optimism in 2025, AppLovin’s skyrocketing performance in 2024 after the launch of Axon 2.0., and dives into the discussion of the company transitioning from a platform to a key channel for marketers.