Why is disciplined storytelling in a marketing organization such a unicorn, and how is storytelling evolving in a digital world? Mike and Jason just want ghost tales around a campfire.

Marketers vs. Storytellers: Story as Your Fundamental Weapon

Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's headquarters in Boston.

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Marketers vs. Storytellers: Story as Your Fundamental Weapon

Marketers vs. Storytellers: Story as Your Fundamental Weapon