How to: build brand

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To define your business's brand is an essential step in building your marketing foundation. Without your business's brand, what will you content look like? What will it feel like? Will there be any cohesion? Probably not... and that's why branding is so important!

Don't get me wrong, I'm all for pushing the boundaries of "on-brand" content - at the same time, clarity is a necessity.

This video, "define your business's brand", will give you a 3-step blueprint to make that branding foundation, build on top of it, and stay adaptable as time passes. I go over 4 questions for brand clarity, the SWOT (Strengths, Weaknesses, Opportunities, and Threats" analysis, and the skill of social listening. All valuable guidelines that you can use and reuse anytime!

0:00 - Intro

0:34 - 4 Questions

1:50 - SWOT Analysis

2:37 - Social Listening

3:32 - Recap

#branding101

#marketingstrategy

#digitalmarketingtips

#brandbuilding

Define your business's brand

https://youtu.be/fjH4DgblUAU

https://youtu.be/fjH4DgblUAU