In the late 1990s, Titleist had a 75 percent market share of the golf ball market among the best golfers in the country (those with a handicap of 15 or less). But that only represented about 5 percent of golfers. It only had a 20 percent market share among the other 95 percent of golfers. [read more]

Marketing 101: Lower-Tier Shouldn’t Always Mean Watered-Down

Lessons in leadership, one story at a time – Based on interviews with 100 executives and leaders at dozens of successful companies around the world as they learned their most important leadership lessons – sometimes the hard way. Featuring stories from executives at Procter & Gamble, Dollar General, Hewlett Packard, Kellogg’s, Dun & Bradstreet, Saatchi & Saatchi, Verizon, and many more. Each episode brings you an important lesson through a single compelling story.   21 Leadership Challenges from Lead with a Story: vision, commitment, change, recommendations, customer service, culture, values, collaboration, diversity, policy, inspiration, courage, passion for work, teach lessons, coaching & feedback, problem solving, understand the customer, delegate, creativity, sales, and earn respect.

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Lessons in leadership, one story at a time – Based on interviews with 100 executives and leaders at dozens of successful companies around the world as they learned their most important leadership lessons – sometimes the hard way. Featuring stories from executives at Procter & Gamble, Dollar General, Hewlett Packard, Kellogg’s, Dun & Bradstreet, Saatchi & Saatchi, Verizon, and many more. Each episode brings you an important lesson through a single compelling story. 21 Leadership Challenges from Lead with a Story: vision, commitment, change, recommendations, customer service, culture, values, collaboration, diversity, policy, inspiration, courage, passion for work, teach lessons, coaching & feedback, problem solving, understand the customer, delegate, creativity, sales, and earn respect.

Lessons in leadership, one story at a time – Based on interviews with 100 executives and leaders at dozens of successful companies around the world as they learned their most important leadership lessons – sometimes the hard way. Featuring stories from executives at Procter &amp; Gamble, Dollar General, Hewlett Packard, Kellogg’s, Dun &amp; Bradstreet, Saatchi &amp; Saatchi, Verizon, and many more. Each episode brings you an important lesson through a single compelling story.   21 Leadership Challenges from Lead with a Story: vision, commitment, change, recommendations, customer service, culture, values, collaboration, diversity, policy, inspiration, courage, passion for work, teach lessons, coaching &amp; feedback, problem solving, understand the customer, delegate, creativity, sales, and earn respect.

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Marketing 101: Lower-Tier Shouldn’t Always Mean Watered-Down

Marketing 101: Lower-Tier Shouldn’t Always Mean Watered-Down