It's always good to remind ourselves that marketing isn't just what we see on advertisements or the different forms of publicity for promoting a product or service. There's so much more to marketing than just that. Think about all the thought put into the identification of the customer profile, what it is that you're selling, how you're going to sell it, how do you want your customers to perceive your brand, how you're going to promote it...etc. In this episode with the first guest ever, we cover some of the basic concepts that marketers use for conducting effective strategies and the things they take into account when doing this.