Join hosts Matthew Loney and Brian Hamaoui this week on GuestX Podcast with special guest Wes Melton, Founder of Nokori. Wes shares insights on brand equity and differentiation, and marketing. Wes highlights the importance of committing to a marketable position in today's hospitality industry. Join hosts Matthew Loney and Brian Hamaoui this week on GuestX Podcast with special guest Wes Melton, Founder of Nokori. Wes shares insights on brand equity and differentiation, and marketing. Wes highlights the importance of committing to a marketable position in today's hospitality industry.