The Corinthian church that Paul founded drifted into many issues that became problematic and prompted his “first letter” to them. After rebuking and correcting the Corinthians, Paul went to speak of the gospel message being “delivered as of first importance.” But for 2,000 years, many a church building has emptied out due to the gospel light of salvation going out. Join Kevin as we look at the core marketing message in every organization, including the Church’s message that Paul says should be “delivered as of first importance.” // Download this episode's Application & Action questions and PDF transcript at whitestone.org.