Dive into Google's visionary forecast of digital marketing's evolution in 2025, where artificial intelligence meets human decision-making in unprecedented ways. Through the lens of EMEA's market transformation, we explore how Marketing Mix Models are making a dramatic comeback, revolutionizing how brands measure and optimize their marketing effectiveness.

Journey with us as we unravel the complex world of AI marketing agents, the explosive growth of shoppable video, and innovative strategies for combating consumer decision fatigue. Discover how leading brands are balancing automated efficiency with mindful marketing approaches, creating meaningful connections in an increasingly AI-driven landscape.

We'll examine how the industry is embracing ethical imperatives, from sustainable practices to responsible AI deployment, while ensuring marketing remains inclusive and impactful. Whether you're a digital strategist, brand manager, or marketing professional, gain crucial insights into the tools and trends reshaping consumer engagement in 2025.