This Lunch and Learn session focused on the theme of marketing for small businesses in 2026, covering various aspects such as public relations, organic social media, video marketing, local SEO, and the importance of storytelling. The panelists shared insights on common marketing mistakes, how to measure success, and the significance of customer engagement through reviews. They emphasized the need for businesses to understand their unique value propositions and to actively participate in networking and community engagement to build their brands effectively. Takeaways Marketing is crucial for all businesses, regardless of industry. Public relations should be integrated into the marketing mix. Authenticity is key in organic social media strategies. Video marketing can be utilized beyond just social media platforms. Local SEO and Google Business optimization are essential for visibility. Common marketing mistakes include lack of planning and consistency. Measuring success goes beyond metrics; it includes customer satisfaction and engagement. Storytelling is a powerful tool in marketing and brand building. Asking for reviews should be a regular practice for businesses. Hiring marketing professionals requires understanding your specific needs and goals. Chapters 00:00 Welcome and Introduction to Marketing 2026 02:57 Understanding Public Relations in Marketing 05:50 The Role of Organic Social Media 08:53 Creating Effective Video Content for Business 12:03 Navigating Google Business Listings and SEO 15:10 Common Marketing Mistakes and Best Practices 35:03 Harnessing Word of Mouth and Earned Media 39:04 Measuring Marketing Success for Small Businesses 43:54 Building PR from the Ground Up 49:07 Leveraging Resources for Effective Promotion 53:56 Crafting Your Business Story 59:57 Navigating Customer Reviews and Feedback