So how’s your strategic marketing? Is your enterprise—whether a business or a nonprofit—ahead of the competitive wolves? Well, there’s one proven way to start assessing and then handling that. Join Kevin as he takes a lengthy trip to the movies to unfold the framework of the classic marketing mix of product, price, place, and promotion. That’s what leaders must navigate and master in order to flourish in their stewardship of their organizations. So, how’s the marketing mix faring at your workplace? // Download this episode's Application & Action questions and PDF transcript at whitestone.org.