Quick, exactly what is “differentiation” in marketing? For that matter, what’s the greatest differentiation you’ve ever seen? Well, truly legitimate differentiation is exactly what you have put your faith in—faith in Christ and Him crucified! But like with virtually all successes in implementing differentiation, knockoffs to the true Gospel abound. Join Kevin as he takes a fascinating look at “capital D Differentiation” and its knockoffs. // Download this episode's Application & Action questions and PDF transcript at whitestone.org.