A discussion between a former print marketer and a digital marketer. Pete A. Lefevre was a former agency copywriter and journalist when print media was dominating. He worked on many success campaigns that he shares on this podcast episode and gives his thoughts on what made them successful. Ruben Pereida is the founder of Vintkona which is a marketing company that helps businesses in the South Bay understand and adapt modern marketing in 2020. He finds some overall concepts from traditional print marketing that Pete used that can still be applied today!

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South Bay Creatives is a collection of podcasts by entrepreneurs and creatives in the South Bay of Los Angeles. From advice by local business owners to different stories from creatives, we hope are listeners will be able to connect to people in our podcast studio. South Bay Creatives is a creative collaboration by two South Bay businesses. The podcast is hosted at COWORK South Bay's podcast studio and produced/distributed by Vintkona.