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Marketing a Law Firm — Building Trust, One Client at a Time
Discover how Clark Law Group built its reputation through authentic marketing strategies and community engagement. Jared Clark shares insights on starting a law firm's marketing from scratch, defining target audiences, and maintaining brand integrity while growing a successful practice.
Key Timestamps:
00:56 - Starting with zero budget: Social media and grassroots marketing
01:58 - Importance of defining your ideal client base
03:39 - Aligning marketing voice with core values
05:43 - Community engagement and event participation strategies
07:25 - Speaking at schools and youth engagement
09:05 - Balance between referrals and reputation building
10:27 - Scaling marketing efforts with a professional team
11:19 - Addressing industry stereotypes through education
13:11 - Marketing advice for new lawyers
About the Show:
“Behind the Neon Lights” features Jared Clark, owner and founder of Clark Law Group, specializing in auto collisions, motorcycle crashes, and personal injury law. The show provides insights into personal injury law in Las Vegas and beyond, helping listeners understand legal processes and rights.
View all episodes
By behindtheneonlightsDiscover how Clark Law Group built its reputation through authentic marketing strategies and community engagement. Jared Clark shares insights on starting a law firm's marketing from scratch, defining target audiences, and maintaining brand integrity while growing a successful practice.
Key Timestamps:
00:56 - Starting with zero budget: Social media and grassroots marketing
01:58 - Importance of defining your ideal client base
03:39 - Aligning marketing voice with core values
05:43 - Community engagement and event participation strategies
07:25 - Speaking at schools and youth engagement
09:05 - Balance between referrals and reputation building
10:27 - Scaling marketing efforts with a professional team
11:19 - Addressing industry stereotypes through education
13:11 - Marketing advice for new lawyers
About the Show:
“Behind the Neon Lights” features Jared Clark, owner and founder of Clark Law Group, specializing in auto collisions, motorcycle crashes, and personal injury law. The show provides insights into personal injury law in Las Vegas and beyond, helping listeners understand legal processes and rights.