Is marketing a nonprofit different from any other business? According to Karen Ramchuk—The Executive Director of the Women in Need Society (WINS)—it is different. It isn’t just about marketing the best price and the best product. It’s also about marketing that WINS thrift stores support women and children living in poverty. They aren’t using the enterprise to pay their employees. All of the proceeds go into community programs. It’s about building awareness and connecting with an audience. She shares the ins and outs of marketing a nonprofit in this episode of Content Callout.

Outline of This Episode

• [1:00] Know your audience inside and out
• [2:56] Having clear and concise brand value
• [4:13] How to craft consistent messaging
• [5:50] What is the Women in Need Society?
• [12:51] How to market as a not-for-profit
• [15:19] How WINS pivoted during COVID
• [18:55] WHY all not-for-profits need to diversify
• [22: 00] How to donate to the WINS
• [22:52] The most effective channel for your message
• [23:53] Social Media is a game-changer
• [28:20] WINS is a resource available to everyone
• [31:02] How to connect with Karen and WINS

Resources & People Mentioned

• Calgary Flames Foundation and Travis Hamonic
• West Coast Kids
• TJX
• The Calgary Food Bank
• IKEA Canada
• United Way Calgary
• The Mustard Seed
• Vibrant Communities Calgary
• The Canadian Women’s Foundation
• Twice New by WINS
• The Women in Need Society MORE Stores

Connect with Karen Ramchuk

• The Women in Need Society (Calgary)

Connect With the Content Callout Team

• https://ContentCallout.com

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