Marketing a Responsible Footwear Brand Responsibly with Beckett Simonon's Adela Cardona

We’re kicking off this year’s second season of the Spirit of 608 podcast with an inspiring woman helping to pioneer responsible fashion in Colombia — and as you’ll hear in the episode — far beyond that, thanks to her role leading the responsibility efforts and media outreach for men’s footwear brand Beckett Simonon. I was already well aware of the Colombia-based purveyor of made-to-order shoes, boots and sneakers before I met Adela earlier this year when she joined the PressDope DIY PR course program we offer to founders and brands at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST). My partner has multiple pairs purchased over the course of a few years. And damn if they don’t still look great after lots and lots of schlepping to and from his office (pre-COVID, obvs). So imagine my delight when Adela joined my program, and I discovered her role was created to help the brand reach more people with its carefully thought out approach to responsible sourcing, materials, labor and end of product life. It’s a joy to get to work with people who are truly aiming for innovation and responsible practices while still creating a beautiful product that lasts. It’s an even greater joy to do that work with someone who is as smart and devoted to growth as Adela. In addition to getting the word out about Beckett Simonon to the media, influencers, vloggers and affiliates, Adela is the founder of Bulla, a Colombia producer of programs, experiences and events that foster creative and support mental health awareness. Listen to the episode for a dive into what it’s like to build an audience for a responsible brand, the challenge and opportunity of building a fan base in another country (they only ship to the USA), how she approaches outreach to media and influencers and why mental health awareness is a crucial topic on her mind these days. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. Want More Visibility? Get Access to Our Free DIY PR Masterclass for Ethical Fashion Brands Now Connect with Adela Cardona Puerta Linkedin: Adela Cardona Puerta Website: www.beckettsimonon.com Connect with Beckett Simonon Facebook: @beckettsimonon Instagram: @beckettsimonon Linkage: Go behind the scenes with Beckett Simonon on YouTube The top sustainable sneaker brands in 2021 Pay It Forward: Earth + Element Ceramics @earthandelement Poppy & Someday Apothecary Spa @poppyandsomeday Dazed but Amazed @dazedbutamazed Summer & Storm @summerandstorm Use code 60820 for 20% off your next order from Beckett Simonon Get on our email list to get updates and the weekly media lead Looking for a job in FEST? Get access to the new Spirit of 608 jobs page Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.