#010: Today we're joined by Nick Christou, renaissance king of the math nerds and also rock drummer. Nick is CEO of agency Helios Company LLC, which works as an "outsourced chief data scientist" for its clients, which means not only does Nick have the data of what's happening right now in real-time (across his whole client base), but he knows how to use it.

We explore:

• What psychological reasons drove the first-wave of cost cutting?
• Why we're now entering a second phase with a new type of fear, and what to do about it
• The unintended benefit of COVID on marketing messaging, and how to use micro-testing to get results
• The basic math equation which is changing online advertising right now and that can lead to results for your business and customers
• How businesses can avoid the analysis paralysis that is washing over us all right now

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The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.