Join two marketing and advertising professors as they explore the latest trends, challenges, and innovations shaping today’s industry. In this episode, we welcome Michael Pettiette, a marketing researcher and applied marketing expert at the University of Houston–Downtown and Program Director of the Marketing Organization Strategy Think Tank, where leaders are rethinking the modern marketing landscape, including GEO. Tune in for a lively conversation on GEO, AI, and what it means to teach marketing in today’s university classroom.

Connect with Michael Pettiette: https://www.linkedin.com/in/mpettiette/