On episode #59 of the Rethink Marketing Podcast, Colin and Eric open up about their experiences managing brand perceptions and marketing results outside of "just the department."  Human resource decisions, internal business culture, operational challenges, and everything in between can impact the way customers perceive your brand.  So why does that matter for today's advertising leaders and marketing decision makers?  What competitive advantages will businesses gain when they embrace that marketing goes beyond the four walls and org structure of a department?

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