In this conversation, Sebastian discusses the challenges and strategies of marketing in the Web3 and blockchain space. He emphasizes the importance of trust, legitimacy, and credibility in building a successful project. Sebastian also highlights the need for a comprehensive marketing plan that includes various touchpoints and a balance between virtual and in-person events. He discusses the challenges of marketing in a rapidly evolving industry and the importance of showing consistent momentum. The conversation concludes with a focus on the importance of feedback and continuous improvement in marketing efforts.

Takeaways

• Trust, legitimacy, and credibility are crucial in marketing a Web3 or blockchain project.
• A comprehensive marketing plan should include various touchpoints and a balance between virtual and in-person events.
• Consistent momentum is important in the Web3 space to avoid being perceived as a zombie project.
• Feedback from the community is valuable for improving marketing efforts and meeting the needs of token holders.