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Marketing Analytics to Drive Customer Centricity
In this episode, we talk with Roger Ares, SVP, Marketing Analytics & Client Insights at SunTrust.
Roger discusses:
- What is customer centricity and why is it important?
- How can marketing analytics build, encourage, and drive a customer centric mindset and culture?
- What are barriers for using analytics to drive customer centricity, and how can companies overcome them?
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By TAG Data Science & Analytics
5
1212 ratings
In this episode, we talk with Roger Ares, SVP, Marketing Analytics & Client Insights at SunTrust.
Roger discusses:
- What is customer centricity and why is it important?
- How can marketing analytics build, encourage, and drive a customer centric mindset and culture?
- What are barriers for using analytics to drive customer centricity, and how can companies overcome them?