What was that very first ad for? What medium saw the first product placement? A look at some funny fails since the Mad Men era and archaic mores once seen in ads. Challenges in the content industries and emerging opportunities for them in voice and video. Marketing trends from China and beyond.

© 2020 Tanay and Sach

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TV quote, presumed under Fair Use: Voice of John Hamm from Mad Men. Don Draper expounds his advertising philosophy.

Advertising icon by Eucalyp.

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Links:

What was the oldest ad for?

https://www.iflscience.com/editors-blog/murals-pompeiis-brothel-showcase-sex-lives-ancient-romans/ 

Spam in the 15th century

https://medievalbooks.nl/2014/12/05/medieval-spam-the-oldest-advertisements-for-books/ 

Subliminal advertising is as old as professional advertising firms!

https://www.bbc.com/news/magazine-30878843

History of product placement in films

https://www.fastcompany.com/3044049/why-you-bought-those-reeses-pieces-a-history-of-product-placement-in-movies

Flights that barred women!

https://theweek.com/speedreads/557710/united-airlines-used-offer-menonly-flights

The don’ts of advertising

https://hbr.org/2012/03/bad-reviews-can-boost-sales-heres-why

Rockstar pioneers in marketing strategy. No literally.

https://www.businessinsider.com/marketing-tips-from-the-grateful-dead-2010-8

Extreme consumer-needs prediction by Target

https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#3f6b49a26668

Chinese liquor company’s content-based strategy

https://hbr.org/2019/05/what-western-marketers-can-learn-from-china

Product placement or content-based marketing? Rap and beer:

https://www.theatlantic.com/business/archive/2015/04/breaking-ad-when-hip-hop-first-went-corporate/390930/

BBC’s new voice service:

https://variety.com/2019/digital/news/bbc-news-audio-versions-articles-newfronts-1203200130/

Smart Assistants and their conflict of interest:

https://slate.com/technology/2019/05/alexa-amazon-voice-assistant-conflict-interest-regulation.html

Advertisers among the least trusted:

https://news.gallup.com/poll/224639/nurses-keep-healthy-lead-honest-ethical-profession.aspx

The company with pans for billboards in space:

https://startrocket.me/

Gamification examples

https://medium.com/the-red-fish/7-inspirational-examples-of-gamification-in-experiential-marketing-839b9099a144 

ASMR in commercials!

https://www.cmo.com.au/article/657953/asmr-flash-marketing-pan-something-more/