Marketing and Education - LIVE Episode 04.09.20

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Guest: Dr. Ai Addyson-Zhang (https://www.linkedin.com/in/aiaddysonzhang/)

Topic: Marketing and Education

Discussion Points

• How Marketing Qualifications can help with foundational knowledge
• What you need to be doing to be a good all-round Marketer
• How far can a Professional Marketing Qualification get you?
• What is wrong with our school system
• What isn’t being taught in Marketing education
• Why practical application is important to education
• The 70-20-10 rule of learning
• What good is CV in today's modern business world

Link to the live video:https://www.linkedin.com/video/live/urn:li:ugcPost:6715289765270315009/

 Enjoy the Episode - Happy Marketing!

 Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81

Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)

Peter Sumpton  0:03 

Hello and welcome. My name is Peter Sumpton, the Lego master of marketing. And you're listening to the marketing study lab podcast live. Well, this bit isn't live, but the rest of it is. You'll hear a bit about that later. I mean, now, let's crack on. These episodes are taken from my live show marketing, where we look at the relationship between marketing and a specific topic subject or specialism, sometimes there'll be guests Other times, it'll just be me. So let's get cracking. Okay, here we are. First first guest no introduction needed so much. So I haven't even prepared an introduction. Because Because I know the doctor, I will have my own introduction cuz she appears everywhere, all the time constantly, probably falls asleep, saying her introduction whenever she's live. whenever she's on social, so, Doctor, I don't think I've ever called you that before. But,

 

Dr. Ai Addyson-Zhang  1:06 

you know, I needed to show some respect.

 

Peter Sumpton  1:08 

Yeah, absolutely. Yeah, sorry. Sorry. Doctor, I firstly introduce yourself and then I'll explain what the heck we're gonna be talking about for the next half an hour, 40 minutes, something like that,

 

Dr. Ai Addyson-Zhang  1:19 

I'm really excited.

 

I'm a fan of Peter. I love everything you do, and really honour to be your very first guest on aalnc live and congratulations, you know, gaining access to LinkedIn live. So for me, I'm a professor dropout. And I taught in the classroom for 10 plus years, and really believe that current education model is broken and decided to leave the broken system to build a better system. So I left teaching, and I then started to build my own school, which is classroom without wars.

 

It has been

 

incredible. journey and I wish I started their journey earlier. But everything happens for a reason. So I'm really thankful for where I am today. I'm still a teacher, but on a much...