This week BK and BR discuss a number of different aspects surrounding marketing and selling WordPress products and services.

Marketing and positioning WordPress products

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Self-Improvement

In this podcast episode, Michelle Frechette and Corey Maass dive into the intricacies of optimizing their website's homepage and refining their pricing strategy for their product, OMGIMG. They discuss the importance of incorporating captivating images above the fold to enhance user engagement and consider the visibility of pricing information in the website navigation menu.

Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 10

In this podcast episode, Michelle Frechette and Corey Maass explore the intricacies of managing online communities within the WordPress ecosystem. Michelle shares insights from their involvement with a Mastermind group and moderating a Facebook group for LearnDash, emphasizing the importance of nurturing community connections. Corey discusses their experiences with various online platforms, including email groups, and the pursuit of the most effective platforms for WordPress community engagement, such as Twitter and Reddit. Together, they delve into the challenges of maintaining active and engaging communities, highlighting the significance of platform choice and community care in fostering a thriving WordPress network.

Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 9

In this podcast episode, Michelle Frechette and Corey Maass discuss their experiences at a WordPress Rochester April Meetup. Michelle recounts giving a talk on WordPress and image optimization, focusing on audience engagement and technical challenges. Corey reflects on the presentation's success and its technical and engagement aspects.

Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 8

In this podcast episode, Michelle Frechette and Corey Maass engage in a casual and candid conversation about the intricacies of marketing, public speaking, and community building within the WordPress and tech sectors. They touch upon their personal experiences with managing social media, attending WordCamp Asia, and the challenges of live broadcasting.

Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 7

In this podcast episode, Michelle Frechette and Corey Maass brainstorm strategies to enhance their product's appeal and visibility. They discuss adding engaging features to their website, similar to how children desire flashy bike accessories. They explore the idea of reframing their website to highlight the product's awesomeness, keeping an updated blog, and engaging in public speaking to be genuine and relatable.

Marketing and positioning WordPress products

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