Gotoclient's Rocketship

Marketing and sales alignment with Dacia Coffey


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Companies commonly allow marketing and sales teams to work separately with different KPIs. We have a great conversation with Dacia Coffey, the CEO of The Marketing Blender. She'll explain to us some crucial recommendations to consider when aligning sales and marketing.

You will obtain key information about:

  • Sales and marketing KPIs.
  • Crucial mistakes to avoid.
  • Tips when aligning sales and marketing.
...more
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Gotoclient's RocketshipBy Gotoclient