In this episode, Ryan talks with Pierre Bouvard from Westwood One about the advertising to commuters and how the radio industry is innovating and using data to better understand their audiences. Pierre shares a study that shows how commuter behavior has changed during COVID-19. Pierre talks about why marketers need to "take the 'me' out of media". 

Here is a link to the study: https://t.co/YqSIRoHmGk?amp=1

Follow Pierre Bouvard on Twitter: https://twitter.com/pierrebouvard?lang=en

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Follow the host, Ryan McManus on social media: 

Twitter: https://twitter.com/rynmcmns

LinkedIn: https://www.linkedin.com/in/ryanpmcmanus/

Follow SHARE Mobility: 

Website: https://sharemobility.com/

Facebook: https://www.facebook.com/ridewithshare

Twitter: https://twitter.com/ridewithshare

LinkedIn: https://www.linkedin.com/company/sharemobility/