Who is regulating marketing, and how? Dr Jekaterina Rindt talks with Josi about her research around marketing, governance and innovation.

Jekaterina delves into the metaverse and its disruptive innovation – how is it regulated, and how are laws and rules enforced? What are the implications of these new techs for customers and organisations? Is it easy to forget the need for an infrastructure when we get carried away with new technologies.

Plus, how students consider controversial markets – from alcohol to plastic surgery – and the ethics behind marketing these products.

Find out more about Jekaterina and her research here: https://www.lancaster.ac.uk/lums/people/jekaterina-rindt