How do you effectively market and sell products that are so complex that most people can't understand how they work? In this episode, Nick talks with Kristina Libby, CMO at Hypergiant, as she describes how to be the 'cool kids in the room' when selling AI-powered software, and lessons she's learned from building a brand while also fueling sales.

How do you effectively market and sell products that are so complex that most people can't understand how they work? In this episode, Nick talks with Kristina Libby, CMO at Hypergiant, as she describes how to be the 'cool kids in the room' when selling AI-powered software, and lessons she's learned from building a brand while also fueling sales.

How do you effectively market and sell products that are so complex that most people can't understand how they work? In this episode, Nick talks with&nbsp;Kristina Libby, CMO at&nbsp;Hypergiant,&nbsp;as she describes how to be the 'cool kids in the room' when selling AI-powered software, and lessons she's learned from building a brand while also fueling sales.

Marketing and Understanding AI-driven Software, with Kristina Libby

Why can't sales and marketing get on the same page? On Mind the Gap, host Nick Ziech-Lopez speaks with leaders in Sales, Marketing, Product Marketing, and Sales Enablement to understand why revenue teams get out of alignment, and how to close the gap in between them.

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Marketing and Understanding AI-driven Software, with Kristina Libby

Marketing and Understanding AI-driven Software, with Kristina Libby