In this podcast, lead by members of the MAPS Business Knowledge Domain, our experts will:

1. Recognize marketing terminology and implications for Medical Affairs activities
2. Identify the relevance of market analysis for business decision-making
3. Define the importance of competitor analysis and forecasting in marketing and sales
4. Recall the value of cross-functional perspectives in decision-making
5. Outline the consequences of non-compliance in pharmaceutical activities
6. Provide a perspective on how Medical Affairs can bring value to marketing and sales organizations