The Ethical Brand Podcast | Hosted by Andrea & Valentina

Marketing art isn’t like marketing a toothbrush and that’s exactly why it can feel so overwhelming for artists and cultural projects.

In this episode, we explore what makes art marketing fundamentally different from traditional product or service promotion. We unpack the emotional and philosophical layers of why people connect with art, why personal storytelling matters, and how artists can begin sharing their work without sacrificing their privacy or identity.

We also talk through:

* Why your art already holds value—and how to reflect that in your marketing

* How to build trust and connection without oversharing

* Why fans are more than buyers, and how they can become true supporters

* What to do when you’re introverted, shy, or don’t want to be on camera

* How to approach competitor analysis without forcing comparison

* Why slower, relationship-based marketing takes more patience but leads to deeper impact

Whether you're a painter, musician, designer, or running a cultural project, this episode is for you.

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