In this episode of the Pantrium Podcast, Christie H.Kristensen sat down with Imran Afzal, Head of Marketing Nordics at Workday, to dive into his unconventional journey from aspiring accountant to marketing leader. Imran shares his belief that great marketing isn’t about selling—it's about creating lasting connections and fostering communities where people share a common interest.

We explore how true impact in marketing goes beyond chasing leads and conversions. Imran reveals why breaking down silos is essential for collaboration and why community should be at the core of every marketing strategy. He also shares his audience-first approach, how marketers can shift from just creating demand to building something sustainable, and the timeless principles that have shaped his career.

00:00 Introduction to Key Marketing Principles

00:53 Welcome to pantrium

03:08 Career Journey and Lessons Learned

07:49 The Importance of Networking

09:29 Current Role and Organizational Changes

11:31 Breaking Down Silos in Marketing

18:41 Customer Engagement and Community Building

30:44 The Future of Marketing and Leadership Insights

39:17 Conclusion and Final Thoughts

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/night-drift/the-...

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