In this episode of Changemaker Conversations, Alyssa and Lindsay tackle one of the biggest things that holds nonprofits back: thinking too small about marketing. Moving far beyond the traditional view of marketing as just a fundraising tool, they make the case for marketing as a true mission driver that can advance every aspect of your strategic plan.

Drawing from their groundbreaking Nonprofit Marketing Manifesto, they share the 10 commitments that transform how organizations approach brand, messaging, and stakeholder engagement. From eliminating poverty porn to ensuring marketing is overseen at the executive level, this conversation will challenge you to rethink what's possible when marketing becomes a strategic lever for social change.

If you're ready to stop playing small with your marketing efforts and start treating marketing as the mission-critical work it should be, this episode is packed with practical insights to get you started!

Here's what you'll learn in this episode:

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