As marketers, it's easy to rely on experience and accumulated wisdom as a default decision-making lens, especially when it comes to your bread and butter. But let's shake it up.

When it comes to marketing evidence-based decisions to grow your brand, you might need a little more support.

On this episode of The CMO Show, we chat to Professor Rachel Kennedy, Associate Director, Product Development, at the Ehrenberg-Bass Institute for Marketing Science based in the University of South Australia.

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The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.

www.impactinstitute.com.au

https://business.adobe.com/au/