The Marketing Optimist

Marketing as brand identity | Monotype's Bill Connolly


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Bill Connolly is the director of content and community for Monotype, which provides design assets, technology, and expertise to global brands. He has a decade of experience in digital marketing, serving in various roles across the agency and B2B landscape.

In addition, Connolly is the author of three books on success pathing and creative thinking, and an improvisational comedian who has launched live productions in Boston, New York, and Los Angeles. Learn more at his website, TheBillConnolly.com.

Episode Summary: 

  • Empathize with your customer, understand their needs. 
  • Great marketers truly understand people.
  • Customers expect more from brands now more than ever before. 
  • Take a collective approach, partnerships are vital.
  • Be active on LinkedIn.

Bill Connolly on LinkedIn

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The Marketing OptimistBy Justin Orkin