<p>Erik Kostelijk is a marketing expert with a lot of insights on branding and intercultural communication. In this episode, he shares how he believes marketing and communication are connected, why he works in marketing and what mistakes brands can make when communicating across borders.</p>

Erik Kostelijk is a marketing expert with a lot of insights on branding and intercultural communication. In this episode, he shares how he believes marketing and communication are connected, why he works in marketing and what mistakes brands can make when communicating across borders.

Marketing as the link between brands and the world

<p>Every episode features a new interview with an International Communication professional. Subjects range from corporate communication and cultural barriers to disinformation and what it’s like to enter the field of communication. The podcast is brought to you by the Master’s program in International Communication (MIC) of the Hanze University of Applied Sciences in Groningen, and hosted &amp; produced by Dominique van Aalten.</p>

Society & Culture

Every episode features a new interview with an International Communication professional. Subjects range from corporate communication and cultural barriers to disinformation and what it’s like to enter the field of communication. The podcast is brought to you by the Master’s program in International Communication (MIC) of the Hanze University of Applied Sciences in Groningen, and hosted & produced by Dominique van Aalten.

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Marketing as the link between brands and the world

Marketing as the link between brands and the world