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Marketing Asian Games to Western Markets & Finding UA's Magic Bullet - Robert Garfinkle - Sr. User Acquisition Manager @ NEXON M
Today's podcast brings us Robert Garfinkle who helps manage UA @ Nexon M - one of the worlds biggest gaming publishers in both Asia and Western markets. Robert's experience is heavily built on helping bring and translate Asia-based games into in western markets.
Some of these translations involve UX localization (how buttons look, colors; characters appearance and interactions) and UA differences (creative differences, style, pitch).
In the beginning, social channels are best due to their vast amounts of data and granular targeting but in the long-run it starts to fizzle out of ROI, 2nd best channels are gaming focused and SDK-direct networks, followed on by DSPs and feeding their in-app event data on top for bid filtering.
Learn more interesting insights such as how they they use retargeting to help improve incrementally of users, playables (not a magic bullet), top tools used and their day to day management.
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By ThalamusToday's podcast brings us Robert Garfinkle who helps manage UA @ Nexon M - one of the worlds biggest gaming publishers in both Asia and Western markets. Robert's experience is heavily built on helping bring and translate Asia-based games into in western markets.
Some of these translations involve UX localization (how buttons look, colors; characters appearance and interactions) and UA differences (creative differences, style, pitch).
In the beginning, social channels are best due to their vast amounts of data and granular targeting but in the long-run it starts to fizzle out of ROI, 2nd best channels are gaming focused and SDK-direct networks, followed on by DSPs and feeding their in-app event data on top for bid filtering.
Learn more interesting insights such as how they they use retargeting to help improve incrementally of users, playables (not a magic bullet), top tools used and their day to day management.