When most people think of marketing they think of coming up with an ad, putting it out there and waiting for a response. It’s usually a one and done. Next, they think up another ad and do it all over again. A marketing asset is an ad that can be used over and over again. This is great for your marketing system because you can set it and forget it. Over time these marketing assets become incredibly valuable because you can predict and even plan on the response it will generate. Building these marketing assets into your marketing system should be a high priority.