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Marketing at a startup. As a startup company we didn't have resources to hire anyone to do the marketing. I got involved by building a website to start and the later on we did some print marketing. Understanding your customer base is the most important part. Flashy marketing works for specific demographics however we sold to government agencies. The web browsers were super dated and the majority of customers were older. Creating user friendly web pages and marketing materials is very important.

I discuss a bit about the rise of smart phones and driving the value of keywords for competitors. The biggest accomplishment out of my marketing was watching the biggest competitor change their website layout to look like ours.

The YouTube version:
https://youtu.be/tLLZrA1rlBY


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