The podcast explores the marketing opportunities at the World Economic Forum 2025 in Davos, showcasing how global brands and countries use innovative tools like AI, VR, and immersive pavilions to connect with their audiences. From Meta’s cutting-edge glasses to Neom’s futuristic vision, it highlights how storytelling, technology, and hospitality drive engagement. Key takeaways include leveraging emerging tech, creating memorable experiences, and aligning brand narratives with audience values.